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Welcome to The Adapter’s Advantage: Breakthrough Moments that Lead to Success, the podcast that brings you insider stories of the moments that mattered—turning points on the sometimes rocky road to success. Our guests are leaders in sales, training, enterprise learning, and academia, who share how they’re adapting to the changing world. These interviews are informative, inspirational, and based on real-world experiences to help listeners learn how their organizations can adapt to change. The host is Mark Magnacca, president and co-founder of Allego, the workforce training and readiness platform built for distributed teams.
Episodes
Tuesday Jan 11, 2022
Mastering the Art and Science of Sales Enablement | Marc McNamara
Tuesday Jan 11, 2022
Tuesday Jan 11, 2022
Marc McNamara is founder & chief enablement officer of The Enablement Group. He is an expert in workforce enablement strategy and execution. For more than thirty years, Marc has helped hundreds of organizations reduce their “sales knowledge gap” with his unique approach and facilitative style.
Marc specializes in helping B2B organizations blend art and science to appropriately design content experiences and processes that improve engagement and increase productivity.
Before founding The Enablement Group, Marc was the leader of Brainshark’s sales enablement practice, where he oversaw a solutions team serving its worldwide customer base. Prior to that, Marc spent twelve years as principal and co-founder of Avitage where, through partnership with Massachusetts-based Sales Research Institute, he designed and delivered electronic sales enablement programs to dozens of Fortune 500 companies.
Marc holds a BA in Communications from Boston College and an MBA from the Whittemore School of Business and Economics.
Show Notes:
https://enabletheteam.com/
https://www.linkedin.com/in/marcmcnamara/
https://calendly.com/mmcnamara-3
mmcnamara@enabletheteam.com
Twitter: mcnamara_marc
https://avitage.com/
https://www.amazon.com/Electronic-Performance-Support-System-Gloria/dp/0961796812
https://en.wikipedia.org/wiki/Electronic_performance_support_systems
Tuesday Dec 21, 2021
Fostering Client Relationships with Video | Kent Fitzpatrick
Tuesday Dec 21, 2021
Tuesday Dec 21, 2021
Kent A. Fitzpatrick is the founder and managing director of Asset Strategy, a financial and wealth management consulting firm with offices in Boston, Washington D.C., and Pittsburgh.
With over thirty years of experience, Kent is an Accredited Investment Fiduciary Analyst® from the Center for Fiduciary Studies, a Global Financial Steward® and a Certified Behavioral Finance Analyst.
Asset Strategy is an assemblage of entities and professionals providing financial planning, estate planning, investment management, fiduciary, insurance, and real estate consulting. Their motto is “Helping you Create, Manage, Protect & Distribute Wealth.”
Show Notes:
https://www.assetstrategy.com/kentfitzpatrick
https://www.linkedin.com/in/kent-fitzpatrick00001/
https://www.assetstrategy.com/
Tuesday Dec 07, 2021
Facing the Future of B2B Sales | Mary Shea
Tuesday Dec 07, 2021
Tuesday Dec 07, 2021
As Outreach's first-ever Global Innovation Evangelist, Mary is responsible for thought-provoking research on the future of B2B buying and selling and for helping the market understand the increasingly important role new technologies play in enabling better experiences for both buyers and sellers.
Prior to joining Outreach, Mary was a principal analyst at Forrester, an adjunct professor of marketing at the University of Chicago's Booth School of Business, and chief revenue officer at various global technology companies. A renowned keynote speaker, author, and thought leader, Mary is regularly featured in various academic and commercial publications including The Journal of Selling, Forbes, Business Insider, The Telegraph, and more.
A champion for diversity, equity, and inclusion Mary was a Charter Member of Forrester's Diversity and Inclusion Council and currently serves as the executive sponsor for Outreach's Rainbow Employee Resource Group.
Show Notes:
https://www.linkedin.com/in/maryshea/
Twitter: @sheaoutr
https://www.outreach.io/lp/the-revenue-innovators-podcast
It’s Time to Move Past Lean-In: Breaking Institutional Barriers to Empower Female Sales Leaders
Tuesday Nov 23, 2021
Becoming an Elite Performer | Don Barden
Tuesday Nov 23, 2021
Tuesday Nov 23, 2021
As an author, speaker, advisor and corporate executive, Don Barden’s counsel is highly sought after by some of the world’s most successful businesses. Don is a classically trained economist but prefers the term “frustrated anthropologist.”
He spent 25 years working for Wall Street-based firms as a top performing producer in the field of institutional finance. As a corporate executive and advisor, he averaged over $1 billion in sales per year.
During his doctoral studies, he realized there was a common thread among the world's elite leaders that made them special. His findings led to the book, The Perfect Plan, published in 39 countries.
Don is currently the CEO of one of the world’s leading biosciences firms, but remains committed to helping people grow their business, serve their customers, and give back to the world.
Show Notes:
https://www.linkedin.com/in/donwbarden/
https://speakerhub.com/sites/default/files/Speaker-Packet_Don-Barden.pdf
https://www.amazon.com/Perfect-Plan-Reveals-Marketing-Professionals/dp/0692657797https://gaxtracts.com
www.perfectplantoday.com
https://ymcaatlanta.org/
Tuesday Nov 09, 2021
Building a Business For Life | Kate Holmes
Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
No matter how well you plan ahead…life happens.
Can your financial management keep up?
In this episode, Kate Holmes, Founder and CEO of Innovating Advice, shares why financial planning should adapt to life—not the other way around.
- Why financial plans need to keep up with life — and why that takes a holistic approach
- How Kate built a financial planning business that adapts to her life
- The power of video for business communication
Show Notes:
https://www.linkedin.com/in/kateaholmes/
https://www.innovatingadvice.com/
Thursday Oct 28, 2021
Acing Communication in a Virtual World | Mark Bowden
Thursday Oct 28, 2021
Thursday Oct 28, 2021
Mark Bowden is the founder of communication training company TRUTHPLANE® whose clients include leading businesspeople, politicians, presidents of Fortune 500 companies, and prime ministers of G7 powers. With years of experience training people across the globe on how to use digital media most effectively for better communication, Mark is now a trainer for Zoom, equipping employees with best practices around virtual communication. Listen for insights from one of the world’s foremost authorities on nonverbal communication.
Show Notes:
https://www.linkedin.com/in/markbowden1
https://truthplane.com/home/people/mark-bowden/
https://www.youtube.com/watch?v=rk_SMBIW1mg
Tuesday Oct 12, 2021
Revving Up Revenue Growth | Daniel Perry
Tuesday Oct 12, 2021
Tuesday Oct 12, 2021
As Managing Director-Sales Excellence, Daniel Perry is a sales strategy and enablement consultant who helps Riverside Portfolio companies accelerate revenue growth. He approaches each organization with a combination of strategic, personalized sales consulting, custom training programs and modern learning to develop and activate big ideas into tangible results that produce revenue faster. His expertise crosses multiple industries with some of the world’s most respected companies. Listen as he shares his experience in the fast-paced world of private equity.
Show Notes:
https://www.linkedin.com/in/danielperryriverside/
https://www.linkedin.com/company/the-riverside-company/
https://www.riversidecompany.com
https://www.riversidecompany.com/investment-portfolio/alsana/
Thursday Sep 23, 2021
Capturing the Wisdom of Peak Performers | Jon LoDuca
Thursday Sep 23, 2021
Thursday Sep 23, 2021
Jon LoDuca is founder and president of The Wisdom Link, an intellectual capital development firm. He’s provided strategic and tactical guidance, resources, and end-to-end solutions to over 400 leading businesses in 20 industries. He is also founder and managing partner of PlaybookBuilder, a knowledge management software and consulting services company. As a trusted advisor to several hundred of the top ½% income earning entrepreneurs from across the US, UK and Canada, Jon develops market strategy and tactical resources to harvest, package, and monetize the unique processes and best practices of leading companies. Listen as he describes how he helps peak performers and ultra-successful entrepreneurs identify and capture their secret sauce.
Show Notes:
https://www.linkedin.com/in/jonloduca/
https://www.thewisdomlink.com/
https://www.thewisdomlink.com/jon-loduca
Friday Sep 03, 2021
Creating Opportunities | David Fialkow
Friday Sep 03, 2021
Friday Sep 03, 2021
David Fialkow is co-founder and managing director of General Catalyst, a venture capital firm that partners with founders from seed to growth stage to build companies that withstand the test of time. He’s also chairman of the Pan Mass Challenge, a Massachusetts-based bike-a-thon that raises more money for charity than any other single athletic fundraising event in the country. David is also producer of several documentaries, including the Oscar-winning Icarus. Listen as he describes how, when faced with unforeseen challenges, true leaders create opportunities.
Show Notes:
David Fialkow LinkedIn: https://www.linkedin.com/in/david-fialkow-20085852/
General Catalyst Partners: https://www.generalcatalyst.com/
Pan Mass Challenge: https://www.pmc.org/
Icarus Official Trailer: https://youtu.be/qXoRdSTrR-4
The Vow Official Trailer: https://youtu.be/PcL24s-S6ns
Bending the Arc Official Trailer: https://youtu.be/OjJmWZrmpcE
The Fourth Estate Official Trailer: https://youtu.be/Qxtfm-LIi7g
Friday Jul 23, 2021
Sharing Joy | Michael Antonorsi
Friday Jul 23, 2021
Friday Jul 23, 2021
After leaving a successful tech career in Venezuela, Michael Antonorsi, Chief Joy Activator at Chuao Chocolatier, moved his family to Paris to study culinary arts, then on to San Diego. In 2002, Michael created Chuao (pronounced chew-wow). His vision was to share joy with the world through deliciously engaging chocolate experiences. Listen as Michael shares his insights on the importance of finding your passion, understanding your customers, and evolving a successful company.
Show Notes: