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Welcome to The Adapter’s Advantage: Breakthrough Moments that Lead to Success, the podcast that brings you insider stories of the moments that mattered—turning points on the sometimes rocky road to success. Our guests are leaders in sales, training, enterprise learning, and academia, who share how they’re adapting to the changing world. These interviews are informative, inspirational, and based on real-world experiences to help listeners learn how their organizations can adapt to change. The host is Mark Magnacca, president and co-founder of Allego, the workforce training and readiness platform built for distributed teams.
Episodes
Wednesday Sep 25, 2024
Wednesday Sep 25, 2024
In this episode of The Adapter's Advantage podcast, host Mark Magnacca sits down with Mary Shea, General Manager at HireQuotient and a globally recognized thought leader in the future of work. Mary shares her insights on the evolving landscape of sales and revenue enablement, the transformative power of generative AI, and the critical role of upskilling for today’s professionals. Tune in to discover why staying ahead of the curve in technology and innovation is essential for success in a rapidly changing world.
Thursday Aug 01, 2024
Wednesday Jul 10, 2024
Wednesday Jul 10, 2024
In this episode of The Adapter’s Advantage podcast, host Deniz Olcay, Vice President of Marketing at Allego, welcomes Ben Pertton, Senior Director of International Enablement and Global Onboarding at RingCentral. Ben, an expert in sales enablement with a decade of experience, delves into the critical aspects of modern sales enablement. He discusses the importance of role-specific onboarding and the necessity of maintaining live training sessions alongside on-demand content.
Ben also explores how RingCentral leverages AI tools like RingSense to enhance their training programs and streamline sales processes. He emphasizes the need for strong collaboration with sales operations and leadership to ensure effective pipeline management and successful enablement initiatives. Additionally, Ben shares valuable tips on utilizing professional networks, such as the Revenue Enablement Society, to support and enhance enablement efforts.
Tune in to gain actionable insights and strategies from a seasoned enablement leader on how to measure success and make your sales enablement efforts impactful and aligned with business goals.
Show notes: https://www.linkedin.com/in/benpurton/
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
In this episode of The Adapter’s Advantage podcast, host Deniz Olcay, Vice President of Marketing at Allego, steps in for Mark Magnacca to welcome the multi-faceted Sam Richter. Sam, a bestselling author, hall-of-fame speaker, and innovative technology entrepreneur, delves into the groundbreaking realm of generative AI and its profound impact on sales and technology. With a career that spans delivering keynote presentations globally and developing AI-driven technologies, Sam shares his expert insights on the rapid evolution of these tools and their capabilities to transform sales practices.
Monday Mar 18, 2024
Monday Mar 18, 2024
In Episode 62 of The Adapter’s Advantage podcast Hannah Ajikawo, Founder of Revenue Funnel, shares her insights into fixing the broken B2B buying experience. Discover how sales enablement can help buyers and the challenges faced by high-growth organizations. Explore strategies for value creation and service-oriented selling, including the power of Digital Sales Rooms (DSRs).
Hannah created Revenue Funnel to push the boundaries of what’s possible and accepted in B2B organizations. She is obsessed with rethinking the ways organizations can continuously deliver value to their customers.
A Mum, a Go-to-market Strategy Consultant, and an experienced sales leader. Hannah recently led the EMEA business at Skaled, building out global onboarding, training, and enablement programs for high-growth organizations.
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
Join host Mark Magnacca in a dynamic conversation with Alycia Anderson, the Senior Director of Sales Enablement and People Development at Total Expert, a remarkable leader with a track record of academic excellence. Alycia's impressive journey blends her expertise in people development, sales enablement, organizational development, employee engagement, and team performance, all of which reflect her deep passion for continuous learning and employee growth. With over 15 years of successful experience in delivering award-winning programs and fostering opportunities for individuals to excel in their careers, Alycia is a true advocate for creating the best possible employee experiences.
In this episode, Alycia shares her transformative vision and leadership style that has reshaped the landscape of sales enablement at Total Expert. She draws on her academic background, specializing in educational psychology, to design learning experiences tailored to how adults learn best. Alycia's approach focuses on enhancing the mental, emotional, and physical experiences of learners, ensuring that information is not just absorbed but effectively applied.
Discover how Alycia's visionary perspective aligns with Total Expert's goals, allowing her to develop a comprehensive enablement strategy that bridges gaps and drives the company toward its objectives. Furthermore, Alycia dives into the importance of data-driven decision-making, highlighting the exceptional insights gained from a comprehensive modern revenue enablement solution. With detailed analytics and reporting, Alycia and her team can identify what's working and what needs improvement, enabling them to continuously refine their approach and deliver impactful solutions.
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
In this episode, meet Mark Lonzo, the driving force behind a transformative shift in sales enablement at The Hillman Group. Discover how Mark's leadership and vision have reshaped the sales landscape within his organization.
Mark Lonzo explains how he recognized the need for change when faced with the challenges of outdated learning management systems and fragmented information access. He takes you through his process of researching and evaluating sales enablement solutions to help drive future growth.
Explore the tangible benefits of embracing a digital sales room (DSR) approach, where quick access to information and resources becomes a game-changer for both customers and employees. Mark Lonzo shares real-world examples of how DSRs have revolutionized customer follow-up, delivering instant access to valuable content.
Mark shares the importance of a user-friendly interface and mobile capabilities to help elevate The Hillman Group's sales teams to access critical information on the go, leading to improved efficiency and better customer interactions.
Listen in to gain insights into Mark’s successful journey in enabling future-proof sales strategies and fostering an enhanced employee and buyer experience.
Show Notes: https://www.linkedin.com/in/mark-lonzo-93644122/
Friday May 26, 2023
Friday May 26, 2023
During his career, performance driver and celebrity drummer Mark Schulman discovered that no matter what your role, you are critical to your group’s success. Whether you’re a supportive member or the star on stage, you bring something to the team that no one else can provide. And when everyone respects the importance and the validity of everybody else, your team’s ability is limitless.
Schulman has worked with artists such as P!NK!, Cher, and Billy Idol, performing for sold-out audiences all over the world. Those experiences revealed to him how powerful your attitude is to achieving success. You may not be able to control what happens to you, but you have the power to control your attitude about what happens to you. And your attitude can drive many behaviors.
Schulman is also a music producer, trained audio engineer, and co-owner of West Triad Recording Studio. In addition, he has taught at the Los Angeles Music Academy and is a highly sought drum clinician, hosting clinics in countries around the world.
Show Notes
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
Joe Sabatino, founder of BehindTheTalk, has a unique background that spans Hollywood, corporate America, and professional sports. Over his career, he has honed proven methods of persuasion to help CEOs and other executives refine their public speaking skills and become more effective and influential.
As a media trainer and public speaking coach, Joe has created a template for success that allows each executive to create a lasting impression on their audience while staying true to their personal style, brand, and individuality. His passion is to inspire his clients to become the most effective and influential communicators they can be.
One of Joe's many successes was pitching and producing his network television series "Necessary Roughness" to Sony Pictures and the USA Television network. The studio and network invested over $85 million in the series, which was nominated for a Golden Globe and won a 2012 Voice Award.
Joe has worked with NBC Universal, Sony Pictures, Warner Bros, Bloomberg, Wall Street Journal, ESPN, HBO Sports, Showtime, Amazon, Google, Oracle. IBM Watson, Facebook and Microsoft.
Show Notes
https://www.linkedin.com/in/joe-sabatino/
https://www.behindthetalk.net/
https://www.behindthetalk.net/bio/
https://calendly.com/joe-behindthetalk/30min
https://en.wikipedia.org/wiki/Necessary_Roughness_(TV_series)
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
Marilyn Pearson Hendricks, MBA is the co-founder & managing partner of WorkTech Advisory, a global consultancy specializing in the Human Resources and Work Tech sector. The firm helps SaaS companies unlock the full market potential of the investment they have made in their technology
Marilyn has over 20 years of senior leadership, strategy, sales, marketing, alliances, and subject matter expert experience. She has dedicated her career to advancing the technology, processes, and mindset that support innovative people management used by organizations across the globe.
Marilyn began her career as an HR practitioner, where she focused on digital transformation, change management, and business process redesign She now helps clients achieve their revenue and growth goals, specializing in strategic repositioning, pivots, opening new revenue streams, geographic expansion, and full-stack go-to market.
Her experience spans numerous HR SaaS providers including Cornerstone OnDemand, Peoplefluent/Vector VMS/Affirmity (now LTG portfolio), Lawson Software (acquired by Infor) along with global HR strategic leadership consultancy PDI Ninth House (acquired by Korn Ferry) and SAP SuccessFactors implementation firm 3D Results (acquired by Rizing).
Show Notes
https://www.linkedin.com/in/marilynpearsonhendricks/